Over the years, President Obama and The White House have taken questions from Americans across the country on YouTube. It’s a recent tradition that has taken place after the annual State of the Union address. This year, Obama sat down with three top YouTube creators who interviewed President Obama on topics that matter to them and their audiences.
IAP created the design and graphics package that provided the visual language for the entire program. This included the title, hashtag, and end cards. For the trends highlighted throughout the program, IAP animated the charts with data provided from Google News Lab. On the editorial side, IAP edited interstitial sequences for domestic issues and foreign policy to serve as introductions to several of the YouTube creators.