Beats by Dre

Beats by Dre

Beats by Dr. Dre is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Lovine. Through its family of premium headphones, Beats launched Powerbeats3 Wireless to take the listening experience for the active community to the next level. With its improved ergonomics, Fast Fuel, and 12-hour battery life, these sweat and water resistant earphones enhance any fitness lifestyle.
As a part of the active community and a fan of the brand, Imagination at Play was excited to produce a showcase piece about the Powerbeats3 with LA as the backdrop. The concept of the video was to show how the Powerbeats3’s intuitive features help a runner go from 0 to 100 throughout Los Angeles. To keep viewers on their toes, we incorporated a number of rapid cuts and photos that seamlessly integrate to the movement of her workout sequences. Did we also mention how fresh the music track was?
Production Company: Imagination At Play
Director: Paul K. Lee
Photographer: Andrew Kung
DP: Eugene Sung
Music: Mula by HUCCI
Runner: Taylor Horton
PA: Ahlex Yalung, Angela Zhong, Hayley Barber
• Direction
• Production
• Live Action Shoot
• Editing
• Coloring

Behind the Scenes 


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