Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard. It’s a catalogue of ideas that lets people discover, search, and save inspirations that help them plan everyday moments, seasonal events and life milestones.
Imagination at Play worked with the Pinterest team to create videos for their business ad platform. IAP was tasked to create 4 different videos for their “Promote Your Pins” section intended for their UK market. Pinterest’s Promoted Pins allow businesses to pay to get their best Pins shown to their target audiences to tremendously boost their digital footprints. We created animated videos that show users how to easily navigate throughout the interface when creating an ad campaign on Pinterest.