Cisco Data & Analytics

For Cisco’s 2015 Data & Analytics Conference, Cisco brought together partners and customers to discuss how it’s developing and leveraging solutions for big data, the Internet of Things, cloud, and data virtualization. It was a great opportunity for industry leaders and strategists to discuss current challenges and anticipate future trends.
Imagination At Play had the opportunity to direct the keynote opening video for the event. This is an animation video driven by design and typography. Our approach was to show a data strand move and direct the viewer through different topics relevant to Cisco’s core business themes and communicate that Cisco is at the forefront of innovation for all of them. 
Client: Cisco

• Concept Development
• Directing
• Design
• 2D Animation
• 3D Animation

“For this conference, we wanted to tie Cisco’s major Data and Analytics initiatives in a really creative way. So our design process started by asking questions like ‘What does data look like?’ and ‘How would data move through space?'” 

– Paul K. Lee, Creative Director, Imagination At Play

Design Explorations 


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