AARP is a nonprofit organization for people ages 50 and over dedicated to enhancing the quality of life for all as we age. They lead positive social change and deliver value to members through information, advocacy, and service. Their mission is to help people turn their goals and dreams into real possibilities, strengthen communities and fight for issues that matter most to families.
For this project, Imagination At Play collaborated with Whirled to create an animated video that celebrates the baby boomer generation used for social media promotion. The concept was to take vintage photos and bring them to life by transforming them into animations. We used transitions, parallaxes, and cinemagraphs to seamlessly achieve this style and effect. The end result was a nostalgic yet fun and entertaining video animation that honored the 50 and over generation.